Share of Voice

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Handdrawn editorial illustration on a cream background: an AI-search dashboard of charts and a magnifying glass on the left feeds through a funnel in the centre, which sorts into three citation chips — a review star, a community comment, and a reference source — that flow into an AI answer speech bubble on the right; the path from dashboard data to AI citations

From Peec or Profound Data to AI Citations: A 5-Step Playbook (2026)

Your Peec or Profound dashboard tells you where you're invisible in AI answers, but a visibility score is an outcome, not an instruction. Turning the data into citations is a five-step job: read the gap reports rather than the vanity metric, turn the cited sources into a third-party target list, fix the pages that are retrieved but not cited, build the off-site footprint the data points to, then re-measure the delta on a cadence. The highest-leverage move is the source/domain gap report — the third-party sites citing your competitors but not you. Most of the work lands off your own domain and has to recur, which is the gap between owning a dashboard and moving its numbers.

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