Generative Engine Optimization

2 articles

Riso-print harbour scene with a cobalt dolphin harbourmaster holding a signpost that reads SEO one way and GEO the other, illustrating that AI search is one road, not a separate religion.

OpenAI and Anthropic Don't Need a Word for GEO. You Do. (2026)

A widely shared post argued that OpenAI and Anthropic don't care about GEO or AEO, so the whole category must be marketing. We sell GEO for a living, and we half agree. The acronyms are marketing. The work, and the way you now measure it, is not. And the job posting used as proof says so.

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Handdrawn editorial illustration on a cream background splitting two worlds: on the left, a stack of classic search result pages with a search bar and ten blue ranked links labelled SEO; on the right, an AI answer speech bubble with a small robot, lines of generated text, and three cited-source chips labelled AEO / GEO, the shift from ranking links to being cited inside the AI answer

AI Search9 min read

AEO vs GEO vs SEO: The Difference, and Which One You Need in 2026

SEO ranks links in classic search. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) optimise to be cited inside the AI-generated answer in ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. AEO and GEO are near-synonyms for the same goal; SEO is a separate, still-necessary discipline that feeds the retrieval pool. The practical answer in 2026 is that you do all three, but you measure AEO/GEO on citation share, not blue-link position, and the winning levers (off-site footprint, entity authority, content shape, freshness) sit mostly off your own site.

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