Entity Resolution

2 articles

An abstract editorial illustration of linked data nodes and identity records resolving into a single connected graph, ink-navy line art on warm off-white paper.

How a B2B Entity Resolution Platform Grew AI Search Visibility 5.4x in Nine Weeks

Visibility up 5.4x, mentions from 147 to 666, average position from 4.3 to 2.4. The single biggest fix was technical: the platform's best content sat behind a login wall no AI crawler could read.

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Flat riso illustration of a dockside sorting desk: a navy dolphin in a captain's hat sorts a basket of letters into trays, examines one under a magnifying glass, and files stamped medallions into an open ledger, a lighthouse harbour visible behind, warm ecru background, no text.

AI Search13 min read

Entity Resolution's AI Ad Problem: 73% Coverage and Every Ad-Bearing Prompt Is Unbranded

We tracked 73.0% ad coverage in entity resolution, one of the most heavily monetised categories we measure, and every single ad-bearing prompt was unbranded. Buyers are not waiting for someone to type a brand name. They are buying the research question itself.

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