Data

14 articles

A UK tradesperson sits in a work van checking a handheld device, with a paper A-Z map, an old mobile phone and a notepad listing jobs on the dashboard, terraced houses visible outside the window.

How a UK Trades Platform Grew AI Search Visibility 40% in Four Weeks

Visibility up roughly 40% relative in four weeks, mentions from 1,285 to 2,265, in a category that started carrying paid AI search placements for the first time.

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Case Study8 min read

How a B2B Entity Resolution Platform Grew AI Search Visibility 5.4x in Nine Weeks

Visibility up 5.4x, mentions from 147 to 666, average position from 4.3 to 2.4. The single biggest fix was technical: the platform's best content sat behind a login wall no AI crawler could read.

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Flat riso illustration of a London wine bar street at dusk: a cobalt dolphin stands beside a single lit restaurant awning while a row of unrelated ad lit signs, fashion, real estate, theatre, glow along the rest of the street, warm ecru background, no text.

AI Search8 min read

London Hospitality's AI Ad Window Is Still Wide Open

Only 11 of 585 tracked answers in London hospitality carried an ad, and just one restaurant is bidding for any of it. Meanwhile organic citation is the most concentrated thing we track: Time Out alone builds about 64% of London's ChatGPT dining answers.

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Flat riso harbour laboratory on ecru paper, with the cobalt Schmitdy dolphin comparing two balanced lighthouses, one overlaid by a connected schema blueprint, as both signal to answer buoys, standing in for the crowded, fast churning mix of advertisers bidding on team chat questions.

AI Search8 min read

Team Collaboration's AI Ads: 18 Advertisers, and Almost None of Them Sell Chat Software

326 ad bearing answers, 18 distinct advertisers, and almost none of them sell a team chat product. Compliance app builders, VoIP platforms and project management lead generation are harvesting team chat intent and redirecting it elsewhere.

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Flat riso chart-room scene on ecru paper, with the cobalt Schmitdy dolphin sorting a net of source cards through retrieval trays, a magnifying glass, corroboration seals and a final open answer book, standing in for who actually buys the ad slots in finance automation search.

AI Search10 min read

Finance Automation's AI Ad Auction Is Being Won by Lead Generation, Not Software

Finance automation carries real buyer intent and almost no advertisers to meet it. Expert Market, a lead generation aggregator, took more ad slots than every genuine software competitor combined, and just two category vendors bid at all.

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AI Search13 min read

Entity Resolution's AI Ad Problem: 73% Coverage and Every Ad-Bearing Prompt Is Unbranded

We tracked 73.0% ad coverage in entity resolution, one of the most heavily monetised categories we measure, and every single ad-bearing prompt was unbranded. Buyers are not waiting for someone to type a brand name. They are buying the research question itself.

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AI Search9 min read

Waste and Hauling Software Is the Most Monetised Category We Track: Nearly Four in Five ChatGPT Answers Carry an Ad

In our tracking, 77.8% of waste and hauling software AI answers carry an ad, the highest coverage of any category we measure. Jobber dominates the inventory and runs explicit 'Jobber vs. ServiceTitan' conquest creative, including on prompts asking for a ServiceTitan alternative.

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A UK tradesperson sits in a work van checking a handheld device, with a paper A-Z map, an old mobile phone and a notepad listing jobs in Herne Hill, Bermondsey and Peckham on the dashboard, terraced houses visible outside the window.

AI Search9 min read

The UK Trades Software Category Had No ChatGPT Ads for Two Weeks. Then It Had Almost Half a Month's Worth in Three Days

Zero ads for two weeks, then a step change: the final three days of our tracking window carried 29 of the month's 60 ad-bearing answers. Powered Now, Tradify, Commusoft, Joblogic and Jobber are the names actually bidding on UK trades queries.

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Flat riso illustration of a harbour workshop: a navy dolphin in a hard hat weighs two miniature lighthouses on a balance scale, one wired with a data flow diagram, location pin buoys bobbing in the water on either side, warm ecru background, no text.

AI Search14 min read

Which Categories Does ChatGPT Actually Monetise? A 40x Ad Coverage Spread

Sponsored placements now appear inside ChatGPT's own answers, and we measured how unevenly that inventory gets bought. A 40x spread separates the most and least monetised categories we tracked, and the gap follows the value of a click, not the size of the market.

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Flat riso illustration of a New York restaurant row at dusk: a cobalt dolphin holding up a ranked leaderboard scroll outside brownstone shopfronts, only the top few lit by a banded candy-swirl sign, warm ecru background, no text.

AI Search13 min read

The New York Dining AI Visibility Study (2026): A 15% Ceiling and the Sources That Build the Answer

We tracked 24 of New York's most famous restaurants across 830 AI answers. Even the most visible name, Gramercy Tavern, tops out at 15.1%. Here's the concentrated source list that builds the city's AI dining answer, and the Carbone paradox hiding inside it.

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Flat riso illustration of a Berlin harbour street at dusk: a cobalt dolphin captain holds up a ranked leaderboard scroll beside a glowing city tourism-board signpost that outshines a row of restaurant shopfronts, banded candy-swirl lighthouse beam overhead, half-timbered shapes, warm ecru background, no text.

AI Search13 min read

The Berlin Restaurant AI Visibility Index (2026): A Tourism Board Runs the Answer

No one has published a German AI-visibility dataset before. Ours is the first: 22 Berlin restaurants, 823 scored answers, and the most-cited source isn't a magazine, it's the city's own tourism board.

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AI Search8 min read

Which Sources ChatGPT Cites for London Dining (Real Data)

If you want to be named by AI, you need to be in the sources it reads. We measured exactly which ones, for London dining, across two weeks. Time Out dominates, Reddit is quoted hardest, and there's a difference between being retrieved and being cited.

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Flat riso illustration of a UK harbour high street at dusk: a cobalt dolphin holding up a ranked leaderboard scroll outside a row of restaurant shopfronts, only the top few lit by a banded candy-swirl lighthouse beam, warm ecru background, no text.

AI Search9 min read

The UK Restaurant AI Visibility Index (2026): Who AI Actually Names

Every restaurant-invisibility study so far has been US data. This is the first UK read: 28 London groups, real diner questions, run daily across the major AI engines. The leader appears in one in eight answers. Here's the leaderboard and the sources AI cites.

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Flat riso illustration of a UK harbour high street at dusk: a cobalt dolphin studying a large notice board of numbers and charts outside restaurant shopfronts, banded candy-swirl lighthouse beam overhead, warm ecru background, no text.

AI Search7 min read

Restaurant AI Visibility Statistics (2026): The Numbers, Sourced

Every headline number on restaurants and AI search, in one place, with its source, date and market attached. Built to be cited, and honest about what is US data and what is UK.

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